— Mobile App Development Products and services and Solutions

In our function we experience every one of the levels within the lifetime cycle of making a mobile app and that i would want to share our undergo in this particular subject. Beneath stands out as the tale about bases of mobile phone development: the selection of the system in the past development, positioning in store together with the subsequent checking. So, let us begin our tale from Mobitech.

Trends. What exactly are mobile cellular phone homeowners?

  • More than 50 % (53%) use downloaded apps.
  • Approximately the identical amount of money (52%) by way of mobile cell phone go to see the online pages.
  • Over a 3rd of individuals (38%) use social networking sites out of your mobile cellphone.
  • A tiny fewer folks, perform online games (34%).
  • Approximately three-quarters of folks converse by means of mobile cell phone (moreover phone calls): it may be SMS, a social networking app, immediate messengers and the like.

Statistics. What does one acquire?

If we glance within the data of income of smartphones by functioning solutions, we’ll begin to see the next:

  • 62% of smartphones bought is surely an Android gadget.
  • In the 2nd area Symbian — 15% with the industry.

The remaining share is split bada, iOS and Home windows Mobile (if you should choose this chart only in Moscow, the distribution will most likely change in the direction of expanding the share of Apple programs).

If you search on the identical agenda all over the world, we’re going to see that right here Android inside of the forefront with ? of your sector. How from the problem Mobitech Studio.

For the next quarter of 2012, the entire world has bought 104 million Android telephones — as being the populace of the reasonably enormous place. But we as mobile builders have an interest in not merely smartphone, but will also learn how to job with him. A big proportion of homeowners of products on Android works by using them as ordinary telephones: SMS, phone calls and all. They don’t activate the system in Google Perform, not downloading apps.

Mobitech Solutions for mobile app

What does one use? Not all individuals received the cell phone in 2012, hence the true distribution of forces amongst mobile running units demonstrates our inside studies. This statistic comes with Russia additionally, the CIS international locations: Ukraine, Belarus, Kazakhstan, Uzbekistan.

  • 73.five per cent could be a Java mobile.
  • Android is in 2nd location with eleven.6%.
  • The legacy of Nokia, Symbian, a great deal at the rear of Android with 11%.
  • Apple products and services have a very three.5% of Runet end users.
  • The most attentive will see within the chart of Microsoft with Home windows Cell phone ( below 1%).

: Suitable solutions for iOS and Android from Mobitech

Installation of applications. As you pick a system less than which the application will likely to be produced, it is really extremely important to know the data on currently present applications. Graphics groundwork service App Annie in the September 2012 display you ways to increase two competing Apple and Google. You will find foolish to match Mobitechstudio.

Mobile app development corporation . The simplest, high quality solutions for iOS & Android, etc.

By number of downloads within the first site Google Participate in: even more units, a good deal more downloads, a great deal more traffic and a growth of 66% compared with January 2012. The growth of iOS were two times fewer, about 30%. But the main chart — what kind of revenue customers bring. And below the problem is radically different. It is always easier to make on iOS, but the money is there and in Google Enjoy, any time you know methods to pick them up.

Types of mobile apps. In practice, we can divide mobile apps into a few types.

Mobile sites, web applications. This is considered the most common type of applications for mobile equipment. Modern smartphones are able to display ordinary website. They can do anything that we are accustomed to seeing in desktop applications — support for HTML5 is doing its job. that web applications are ideal for start-UPS: they allow you to obtain a great result for modest money and for a short time. Another advantage of the mobile website compared with other mobile apps is cross-platform. However, there are negative, though weighty, is particularly difficult to make.

Development of all types of applications from Studio Mobitech

Hybrid apps. With this approach you get access to each of the advantages of running system APIs: the app is cluttered with push notifications and other pleasant buns, also, now your product is placed in stores. The main content still is mostly a platform-independent page layout, hosted relating to the server. This allows you to make cosmetic changes within the product without releasing a new version: it’s always enough to upload changes to the server. Hybrid application really is a fabulous solution for those who are starting a business or wants to test their idea, exhibit it to your investor friends.

A native app. These kind of applications are the foremost resource intensive, but it allows the maximum use in the opportunities offered by each specific running system. As a result, native apps win given that the functionality and speed of other types of mobile applications. It is usually to this approach now come to those companies who did combined application. For example, Facebook started with the combo app: native controls (switches, tabs etc) and therefore the web page as content.Несмотря that this is really a good solution, the problems with performance lead to the fact that the builders are moving away from combination with the web.

Statistics. The studies belonging to the downloads on our apps.

First, we have an app that is constantly developing: amongst the recent changes it truly is worth noting facetime audio. The main difference between the apps is who their audience is. The first is really an international product. The program is downloaded not just in CIS, they are actively used by residents of Europe and Latin America. The next application originally was made in Russia and for people of CIS.

Great mobile iOS and Android app development on

It is interesting to match the studies of downloads with the stores. A vast part on the 62% of foreign audience goes to Google Perform. About 1/5 is inside of the AppStore, 14% in Ovi Store. And by now the remaining 5% share for Home windows Mobile phone (4%) and Samsung Bada (1%). With the Agent condition is radically different: the share of Google Perform and Ovi are about similar. Well, 10% for the AppStore demonstrate love for «Apple» products and solutions within our nation.

The process of making a mobile prilozheniy so, let us get to by far the most delicious: the process of developing a mobile application.

A User Tale. First of all, you need to determine what and for whom we write. The answers to these questions are documented in a User Tale. Around the picture you can begin to see the realistic ticket within our tracker. He describes how an current ICQ user can log in to the app, and what challenges it will probably meet. At this stage it will be critical to operate out all possible scenarios to avoid unpleasant surprises at later levels of development.

It is crucial to understand that each item on your to-do sheet is hiding a huge iceberg of functionality. Try to fragment and specify tasks. Major wishlist ideal split into several phases (releases in stor). However may be a topic for another discussion, back to the phases of application generation.

Design and design. After writing on the User Tale is to begin designing and design development.

At this stage, we use prototypes that we hang in the Board plus the arrows demonstrate how the navigation will occur.

The design necessarily used guideline.

The guideline during the General sense is usually a document which is issued by the enterprise, and that designers and builders understand the principle of building the application communicates with the user. Relatively speaking, on iOS the buttons need to do the round, and for Home windows Telephone — square. However, we use inner guidelines for builders. Thus the result for the designer’s operate often consists of models, guidelines and slicing graphics.

current market Sharks and Mobitechstudio, fierce competition

Layouts greatest served «linked urls», for example, using the Prototype to understand the logic transitions. The guidelines contain information about the padding, sizes, visual effects, mechanics, animations, etc. you can skip This step if your project is one designer and one developer sitting next to each other. The 3rd part for the result — cutting charts — must contain a minimum of needed graphic resources (care about the weight of your app), have versions for different screen resolutions. Most often we draw for retina and xhdpi screens. Next could be the preparation for Neretina mdpi and automated tools (if appropriate their use). Often the hands have to cook hdpi resources.

Transfer in development. Discussion and necessary corrections belonging to the description.

After receiving the models, guideline and slicing begins the give good results belonging to the developer. We share within the development of everything that came up, and expect an early result. This does not mean that the do the trick over the architecture as well as user interface is finished. Sometimes the builders develop interesting ideas that will make adjustments to the original plan. When development is complete, comes the testing stage.

Testing. There are a number of ways to test the application.

In mobile development tester would be the person around whom some telephones. We use a huge wardrobe, which are as old telephones, in addition to the latest novelties. Inside we try to test in test cases. At any time you implement a new feature, in her description with the prepared test plan.

There are companies to help in testing. We use HockeyApp — an application that allows you to distribute our product to beta testers. We write in social networking sites: «Guys, we possess a new cool app. Who wants to try?» I wish to receive a build, use the app, and it collects studies, makes a crash report and sends it to us.

There are also companies that allow you to test your app on different working techniques — for example, all Android firmware version or 2.three. You give the application, providers screenshot the entire path that you set, sends pictures to you with the mail, and you check if everything is in order.

checking Providers and tracking of application data.

Monitoring. So, you have developed, tested application, filled it in stor. To track figures of downloads you can use the service Distimo. It shows figures on buyers who come to the store to download applications, and aggregates the comments.

It is vital to understand that people young and old are much more likely to leave negative comments. If a person is doing well, he usually just takes advantage of the application, not commenting. Inside the stable operation of our applications we get 40-50 comments daily. For the day of error the number of records can reach up to 400 on a single system. So keep in mind that comments are not a full evaluation of your succeed, rather another bug tracker.

To change the problem tend to be particularly a common «hack» — window Rate Us. Offer to leave a positive review on the store, and in case of problems, email developer. The effect is strong enough, the main thing is to consider the algorithm of showing the dialogue to the user.

In addition to the review Distimo shows the number of downloads, earned money, and wherever are downloading your apps.

Another interesting checking service Flurry. It helps to collect the client data. Flurry provides a report about what the user does in your application: how many times he pressed the button, how many times have returned to the app and a little more General settings — audience, geography, gender, age, etc.

In some mobile goods we also use counting client stats using Google Analytics. Difference when compared with the Flurry has almost no. Disadvantages in speed and processing for the logs is, in both cases, however, if you should are used to working with Google release a user interface can use this tool.

Despite the major number of third-party expert services, we have our own data. No matter how good was not external sources, they need to be checked. We are able to evaluate the studies, but it can be necessary to build infrastructure for report generation, weekly reporting through email and other things that simplify lifestyle. Therefore it’s always easier for us to use companies such as Flurry and Distimo, as well as interior logs to contact any time you have any questions. Our know-how shows that this approach is justified: periodically our data and companies are slightly different. Those that are inclined to check the stats, use different sources.

Specific. You need to remember?

On each new system the user expects to begin to see the rich application. He argues as follows: «I sat on bad Java mobile phone, thus could use ICQ. I bought a new cell phone, go to Marketplace, and there may be no ICQ? Are you doing something?» The user does not get into account the fact that you have to do the app from scratch. The new system is a really new machine, new documentation, new resources.

The a whole lot more popular the system, the even more you have competitors. With the moment there are two Stora, which is perfectly clear: AppStore and Google Participate in. Those that have an idea of an application that is easily monetized or just get a lot of downloads, type keywords into the search and chances are you’ll find that this app exists. The greater popular the system, the a whole lot more competition. In such cases it truly is necessary to carefully study the analogues to begin to see the figures, trying to understand what the parameters of your present solutions could be bettered.

It is crucial to understand how buyers choose the apps. Many people are not going to pick up a specific app, it just looks a list. For example, the query «free music». Icon plus the first two lines within the description is what a person sees and evaluates while in the first area. If the icon is decent, it is really possible to shop for, so a bad icon reduces the number of downloads.

to get to the top on the app store is very fundamental

It is very extremely important to get to the top within the app store. To get to the top, stores very well, to gain a foothold there — the key to success. Why is it necessary? When the user wants to download something, it comes into the chart and see which application is now in first site inside of the number of downloads. It’s very very important to get there because it’s kind of the vicious circle. The app hits the charts, it really is seen by people, they download it, it re-enters while in the first area, together with the next iteration continues. Therefore by all means get horse racing and rating: ask mothers, grandmothers, neighbors put the app five. It is actually worth saying that the industry is full of solutions to the guaranteed program output within the top. However, organic people, this brings somewhat, that does not prevent to continue the experiments.

Remember that the publication time should be up to several weeks. Suppose you have developed and tested the app, called all bloggers or the media and said: «I Have got a new application, come to the press conference». You send it in to the AppStore and have to wait up to seven business days. In this particular case, Google Perform — Paradise for live updates, wherever publishing takes several hours.

The fragmentation with the functioning system. If you should are developing Android applications, consider the fragmentation additionally, the existence of the whole zoo of products. This affects the time development at all phases: planning, design, development and especially testing.

From the store it’s impossible to talk with buyers

In the store its impossible to talk with consumers. For example, the user says that he don’t go to ICQ messages. He is unhappy and is expressed in a very colorful, but not very informative. We have no way to contact him and learn further about the issue. All we can do is to get into the monitor and see do we possess a message. Maybe him blocked anti-spam.

Now some from the tale get a admin panel in which you can ask questions to the user, to find out his contact information to see what nations around the world are downloading your app, but the specific situation is not too improved. Mobitech Studio. It is always worth noting that Google Enjoy continues to add this option to some builders, like our provider it truly is available.

The time to test it. There are several ways to test the application. You can have testers on test cases, test-plans, which they must pass. In addition, you can find a service for testing — you pay for that found bugs. You put up the application it’s always tested 20 thousand men and women. In this particular approach, of course, there are pros and cons.

Shots while in the mobile industry solves everything. Good mobile builders are difficult to find even massive companies, such as Mail.Ru Group, Yandex or Google. That is why we are working with the trainees — because sometimes it’s easier to choose an intelligent student and to teach him.